The Sages asked—‘O revered sage! We would like to know more about Purushottam Kshetra, where there is a majestic wooden idol of Lord Vishnu.’
Sage Jaimini replied–The sacrosanct place of Purushottam Kshetra is graced by the presence of Lord Jagannath. During ancient times, Lord Varaha had rescued Prithvi from the clutches of Hiranyaksha–the mighty demon who had abducted her to Rasatala. After Prithvi had been established in its original position, Lord Brahma commenced his creations. Lord Brahma wondered about the means by which human beings could get liberated from three major types of sorrow—Adhyatmic (spiritual), Adhidaivik (deities wrath), Adhibhantik (related with this world). He sought the help of Lord Vishnu who eulogized the greatness of Purushottam Kshetra and advised him to go there. Lord Vishnu said– ‘Purushottam Kshetra is situated at the sea- shore, to the south of river Mahanadi. This sacroscant place of mine does not get affected by deluge. I dwell at this holiest place as ‘Lord Purushottam’. There is a holy pond called Rohin in the vicinity. Anybody who takes a holy dip in that pond gets absolved of all his sins. O Brahma! You must pay a visit to Purushottam kshetra where spending a day bestows virtues greater than all the austerities combined together.’
This way, Lord Brahma went to Purushottam kshetra as per the instructions of Lord Vishnu.